This is a necessary point in order to survive and grow in current competitive environment. The foremost objective of customer relationship management is to use an integrated CRM system to streamline business processes as well as increase sales. This leads to more satisfied customers, increased customer loyalty and generate the great and unexpected revenue for our client’s business. Customer relationship management (CRM) refers to all interactions between a business and its clients.

Customer Service

Know who they are and best how to server them

CRM focuses the whole company on the customer. All areas and departments – like starting from Sales, Marketing, Customer Service, Accounting, Human Resource, the Switchboard, through to Management. Use one standard, centralized CRM solution. According to their individual rights, employees can access information in other departments, enabling them to work together effectively and efficiently. This results in structured, automated process throughout the company.

Storing data centrally

Creates a company-wide user network

Customer records are the foundation of professional customer care. They provide you with a 360 degree view of your customer’s information: appointments, tasks, telephone notes, correspondence, sales opportunities, complaints, orders, delivery notes and projects. The result of this activity: Your employees are always well informed and can always provide professional advice and make informed decisions.

Customer Records

Provide all the information

With the knowledge of what customers and the market want is necessary for further developing products and improving services. Customer profiles are the best source of information, whether in sales or customer service. Multidimensional analysis highlights correlations and is used to identify potential for further development.

Customer knowledge

Reveals potential for development

Acceptance among employees and consistent focus on the customer are the key to the successful deployment of a CRM system. Those who use a software solution to keep up to date on their customers, perform routine tasks more efficiently, make informed decisions and delegate tasks to specialists have more fun at work and are more motivated. Customers can sense it – they appreciate friendly, competent staff.

Efficient and motivated employees

Provide the best service

Demands and potential are always vary from customer to customer and that’s why they require personalized interaction. This interaction depends on the customer’s value to the company. Customers are segmented as per their value and the appropriate marketing and service measures are then agreed on. This enables your sales force to operate more efficiently, recommend the right product at the right time, and up and cross-sell, thereby achieving better results. This way no sales opportunities are missed.

Communicative measures

Depend on customer value

A modern CRM system integrates existing applications – such as MS Office and ERP, archiving and communications solutions – and consolidates all information on each customer on one platform. The solution is able to grow with the company and can be customized to it needs: at the organizational level, at each workstation, across several locations and national boundaries. All employees within a company can access the information directly, enabling them to work more efficiently.

CRM brings together

Existing applications